• Revamp Aesthetics:

  • Overhaul website layouts and UI/UX design to enhance visual appeal and user engagement.

  • Implement modern design elements, including updated graphics, color schemes, and typography, to align with brand guidelines.

  • Refine interface components and interaction design to optimize user experience and conversion pathways.

• Optimize SEO:

  • Perform comprehensive keyword research to inform content strategy and on-page SEO.

  • Enhance meta descriptions, title tags, header tags, and alt attributes to improve SERP visibility and click-through rates.

  • Continuously adjust on-page SEO tactics based on algorithm updates and performance analytics.

• Validate Link Functionality:

  • Conduct routine audits to ensure all internal and external links are active and correctly routed.

  • Troubleshoot and rectify broken links, implementing redirects to maintain site integrity and user flow.

  • Monitor and resolve any URL issues to ensure seamless navigation and user experienc

• Impact

  • Enhanced web content, increasing visitors by 30,000 and reaching 132,000 monthly views.

• Drafting Brand Guidelines: Develop and maintain comprehensive brand guidelines that define the visual and messaging standards for Jubilee Academies. This includes creating detailed documents outlining logo usage, color schemes, typography, imagery, and tone of voice to ensure uniformity across all communications and marketing materials.

• Updating Brand Materials: Regularly review and update brand guidelines to reflect any changes or enhancements in the institution's branding strategy. Ensure that all materials adhere to these guidelines to maintain brand integrity and coherence.

• Communicating with District Staff: Efficiently communicate any updates or changes to brand guidelines to district staff via email. This involves drafting clear, concise, and informative messages to keep all relevant parties informed and aligned with the latest branding standards.

• Brand Implementation Support: Provide guidance and support to district staff on how to implement brand guidelines in their specific areas. Offer assistance with any questions or issues related to brand application to ensure consistent and effective brand representation.

• Monitoring Brand Compliance: Continuously monitor and evaluate the use of brand assets across various platforms and materials to ensure compliance with established guidelines. Address any deviations or inconsistencies promptly to uphold the brand's integrity.

Comprehensive Internal Communications and Intranet Strategy

1. Internal Newsletter (for 200+ Staff Members)

   • Monthly Digital Distribution: Sent via email and posted on the intranet to keep all staff informed on events, milestones, and organizational goals.

   • Sections and Content:

     • Team Highlights: Feature staff achievements and upcoming training opportunities.

     • Department Updates: Summaries from each department, including new policies, program highlights, and event reminders.

     • Calls to Action: Embedded links for quick access to registration, feedback forms, and other resources.

2. Cross-Departmental Communication (Email, Google, Intranet)

   • Email Templates and Google Drive Integration: Standardize email templates for updates, feedback requests, and follow-ups. Use shared Google Drive folders organized by department for document collaboration.

   • Shared Calendar: Use Google Calendar for scheduling cross-departmental meetings, enrollment deadlines, and project milestones.

   • Intranet Notices and Announcements: Department-specific updates posted on the intranet to keep staff informed of critical changes, deadlines, and news.

3. Staff Intranet Features

   • Centralized Policy Access: Each department, including HR, Purchasing, and IT, maintains a page with up-to-date policies, procedures, and resources accessible to all staff.

   • Employee Directory: Include headshots, contact information, and department affiliations to enhance internal networking.

   • Forms and Templates: A shared repository for frequently used forms (leave requests, purchase orders, expense claims) available for quick download.

   • FAQs and Tutorials: Self-help resources for accessing systems and services, such as requesting supplies or filing reimbursements.

   • Feedback & Support Links: Dedicated pages for IT support requests, HR assistance, and departmental queries.

4. Enrollment and External Communications Strategy

   • External Newsletter: Monthly outreach to prospective families, community stakeholders, and local partners, highlighting program benefits, testimonials, and upcoming enrollment deadlines.

   • Enrollment Communication Plan:

     • Pre-Enrollment Strategy: Outline key messages and visuals for social media, email, and flyers. Collaborate with graphics for brand-aligned visuals and impactful messaging.

     • In-Enrollment Updates: Weekly email updates to prospective families and targeted follow-ups on inquiries. Provide FAQs and clear contact information for enrollment support.

   • Intranet Enrollment Hub: A dedicated page for enrollment updates, key dates, and a directory of contacts for enrollment-related questions.

5. Marketing and Communications Folder on the Intranet

   • Marketing Graphics and Templates: Organize folders with graphic materials tailored to enrollment, events, and other campaigns, including editable templates in Canva or Adobe.

   • Suggested Copy and Content Guidelines: Consistent draft copy suggestions for newsletters, social media posts, and email announcements.

   • Campaign Plans and Schedules: PDF or Google Doc summaries of enrollment timelines, content schedules, and campaign objectives for staff reference.